Process differentiation can be the key to gaining market share for products that have become commodified. Here’s an interesting attempt to create a process distinction that will not only sell more coffee, but add foot traffic and incremental food sales as well. Increased brand loyalty is the result.
Consumer brands: Social media offers an unprecedented opportunity to win hearts with humanizing personality. If you’re not having fun with your social media posts, your customers probably aren’t, either. Turns out direct, over-earnest consumer advertising online works no better than it does in traditional media.