How to Get Unlimited Coffee for $8.99 as Panera Bread Introduces Netflix Style Subscription

April 3, 2020
April 3, 2020 Tom Puckett

How to Get Unlimited Coffee for $8.99 as Panera Bread Introduces Netflix Style Subscription

Process differentiation can be the key to gaining market share for products that have become commodified. Here’s an interesting attempt to create a process distinction that will not only sell more coffee, but add foot traffic and incremental food sales as well. Increased brand loyalty is the result.

Read the full story in Newsweek.