The advertising industry has a problem. People hate ads.

People don’t hate advertising, they hate being pestered by ads that are meaningless to them. Fortunately, we all have more say than ever when it comes to choosing the advertising that reaches us. Conversely, marketers have more ways than ever to reach the right people. If you want customers to listen to your brand, start by listening – in a systematic, unbiased manner –  to your customers.


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