All posts by Tom
We are proud to be part of the team that has helped two Las Vegas master plans rank among the nation’s fastest-selling communities. Mountain’s Edge is in at #5 and Providence at #6 . “It’s notable that Focus Property Group has been able to keep Mountain’s Edge and Providence in the top 10 fastest-selling communities in the country throughout the Great Recession despite those projects being located in the epicenter of the housing crisis,” said Gadi Kaufman, managing director and chief executive officer of RCLCO (formerly Robert Charles Lesser and Co.). “It’s a remarkable accomplishment,” he added.
Word to the wise: never bet against Vegas. The Great Recession is making us work harder and smarter, but we’re still getting it done.
Google Analytics is a fantastic deductive tool, but beyond the obvious benefit of giving us rich web site visitor data, GA can reveal fruitful directions for more comprehensive market research. With all the versatile, relatively inexpensive online research tools that are now in the market, there are virtually no barriers to the knowledge marketers can attain to focus their brand communications.
So much of marketing is about appealing to individual aspirations, conscious or not. We don’t just buy what suits us, we buy what promises to bring us closer to becoming the idealized self formed by our subconscious aspirations. Little girls and princesses make an illuminating example because the desire is so overt and unabashed. We get better at looking like we don’t care as we grow older, but lots of us still subconsciously aspire to the archetypes of our childhoods: the beautiful princess, the dragon slayer, the war hero.
Whether you love or despise the whole princess paradigm, popular culture would seem to indicate it is alive and well and still selling movies for Disney and Pixar.
You have to be a student of human nature to create effective brand communications. We are fascinated, amused and bewildered on a daily basis. Here lies evidence of both the wonder and the frailty of humankind.
Jacob Sutton’s L.E.D. Surfer
A good idea, cinematography, some post production effects and a little music can turn the ordinary into the sublime.
Don Johnson won nearly $6 million playing blackjack in one night, single-handedly decimating the monthly revenue of Atlantic City’s Tropicana casino. Not long before that, he’d taken the Borgata for $5 million and Caesars for $4 million. Here’s how he did it.
Even the footprints of a giant can lead popular perception in a less-than-accurate direction. Lewis Lapham discusses a prevailing cultural misperception of Mark Twain, and we find ourselves wondering if Lapham isn’t playing Twain’s insightful role in our current culture. From the April 2011 Harper’s Magazine.